Post Every Day
A couple years ago I ran a conference called YAPC, and I challenged myself to write a blog post every single day for a year about that conference. It annoyed a few people, but it taught me a valuable lesson about marketing…that daily touch point is important. If you run a blog, a Facebook page, or a Twitter account, you should attempt to post something to it every day. It makes it more interesting for the people that follow you. It keeps them coming back. And if you’re super busy like me, feel free to queue up some posts so that you don’t have to actually be there every day.
[From my blog.]
My little part in the greater Perl world.
I think the post-a-day approach was a major part of why YAPC::NA last year was sold out so soon and got people so excited about it even before it started.
I agree that it had a lot to do with it. I only wish I would have anticipated that and gotten a larger venue. It would have been interesting to see how many people we could have maxed out with if we hadn't sold out.